The New York Times has an interesting piece bout how the makers of ED drugs are trying to make them easier to take. Apparently, Pfizer just started test marketing chewable Viagra in Mexico: Viagra Jet. Levitra is also being sold in Europe as a dissolvable tablet.
Of course, there's nothing new about any of this. People have been crushing up their Viagra and Levitra pills for years, and "generic" Viagra makers have been producing chewable, dissolvable, and even breath-strip-style sildenafil citrate for a long time.
The big question, which the article mentions, is when Viagra will go generic. Once each manufacturer can make its own version of sildenafil citrate, we'll see a lot of innovation in delivery mechanisms. That's good news for the many men who want to lessen the lag time between taking the Viagra and seeing the effects. The conventional diamond-shaped tablet isn't the best way to deliver a fast-acting pharmaceutical.
The need for a prescription to get these drugs is what really, in the end, is impeding innovation. However, don't look for these drugs to go OTC -- ever. Those in charge are just too puritanical to let men take control of their own sexuality...
Of course, there's nothing new about any of this. People have been crushing up their Viagra and Levitra pills for years, and "generic" Viagra makers have been producing chewable, dissolvable, and even breath-strip-style sildenafil citrate for a long time.
The big question, which the article mentions, is when Viagra will go generic. Once each manufacturer can make its own version of sildenafil citrate, we'll see a lot of innovation in delivery mechanisms. That's good news for the many men who want to lessen the lag time between taking the Viagra and seeing the effects. The conventional diamond-shaped tablet isn't the best way to deliver a fast-acting pharmaceutical.
The need for a prescription to get these drugs is what really, in the end, is impeding innovation. However, don't look for these drugs to go OTC -- ever. Those in charge are just too puritanical to let men take control of their own sexuality...
