The Polish company that tried to trademark the name Viaguara for a beverage is out of luck. The European Union's General Court rejected their appeal of a 2005 decision which blocked registration of the brand name on the grounds that it was too similar to the famous drug. The court ruled that the beverage would be taking unfair advantage of Viagra's reputation. The court also expressed concern that confusion between the products could be medically dangerous, which seems like a bit of an exaggeration.
So what is Viaguara? Some sort of energy drink, probably containing guarana, possibly containing alcohol. Whatever it is, it's going to have to go to market with a much less exciting name, which hasn't proven to be an issue for, say, 5-Hour Energy. Although a product called 5-Hour Viaguara would really fly off the shelves.
