More doctors trust Viagra...sound like the tagline for an ad? It's true, though. In a Harris poll of almost 800 physicians, Viagra and Cialis were the most trusted drug brands. The surveyed doctors were asked questions about drugs in four categories: erectile dysfunction drugs, antidepressants, antipsychotics, and non-insulin diabetes drugs. Out of a possible 100 points, Viagra and Cialis ranked highest, tied at 82.Since the poll asked subjective questions about familiarity with brands and the doctors' dispositions toward the manufacturers, it's arguable that the winners were just the drugs with the highest advertising profiles, or who gave out the best schwag.
It's true - Pfizer pours a lot of money into advertising, and some claim the company has recruited attractive females, including graduating college cheerleaders, to act as sales reps. But all that wouldn't be enough to hold the product up if it was truly terrible. The truth is, it delivers.
Viagra is no doubt well-regarded in part because of Pfizer's efforts in marketing and building relationships with doctors, but it's also a solid product. It works as advertised for most individuals for whom it's prescribed, and patients are satisfied with the result.
PDE-5 inhibitors are also fairly uncomplicated drugs, are predictable in their actions, and don't have serious or lasting side effects or require a lot of dose adjustment. So doctors can feel pretty confident in prescribing them.
