
Expert analysis of stock video footage of Romney in action reveals he'd be a natural for promoting Pfizer's flagship brand. The folks at Buzzfeed make their point by simply superimposing a Viagra pill and the "Talk to your doctor" tagline over gifs of Romney going about his business.
Romney comes across like a more manly and vigorous Bob Dole - an active, successful baby boomer who's confident and at ease, having dealt with his ED. Whether shooting hoops, piloting a speedboat, driving a tractor or riding horses with his lovely blonde wife, Romney has an aura of nonthreatening WASP-y virility that should play well with potential Viagra consumers.
He also has exactly the right look to be a JCPenney menswear model, but I think he missed the boat on that one back in 1978.